Over the holiday period their was notable increase in all App sales. This was down to 2 main reason -

1. A substantial increase in the sales of iPod Touches with iPhone sales increasing also but not at the same rate.
2. Generally people had much more free time to browse the App Store while relaxing on their holidays.

Seeing this trend we decided to experiment. Previously our product Veg Garden was in the Lifestyle Category (UK) which has ~7380 App’s at present. We did notice an increase in sales during the Xmas period but we had noted that the Reference Category (UK) was a lot less crowded (~4760 App’s) so the chances of being discovered by a customer were increased. Given we had nothing to lose we moved Veg Garden into the Reference Category.

Within the space of 24-hours Veg Garden reached 49 in the Top Paid for this Category. Furthermore it peaked to 39 and has remained in the Top 50 since then. Therefore the experiment proved to be a success as sales are up. Obviously discoverability is key here and it highlights the importance of choosing the correct category. This was just one technique that proved to be effective with an element of luck.

While mentioning Veg Garden, we plan to release an update very soon with more produce for the UK and Ireland. Furthermore, we have some exciting new functionality planned for this product and we also intend to sell the app in other countries.

To find out more about Veg Garden check out our product page or alternatively go directly to it in the App Store.